Millennium City Hong Kong

For StoneCreek Partners and its creative unit, the objective of this work for Sun Hung Kai Properties, was to create a compelling sense of excitement to the approach, stop, and exit, at the transit station and rail line that traversed past the front exterior of this major mixed-use project.

 

Recommended conceptual approaches included show systems and multi media displays integrated in the overall show architecture. The “show architecture” design included a 95-meter-long throw span light-emitting diode panel at eye level for train commuters; specialty lighting; iconography; and video projection that uses a new view-glass technology.

Client

Sun Hung Kai Properties (SHKP)

Category

Experiential Design

Tags
China, Hong Kong, Ideation and Big Ideas